Celestial Coffee
Date: April 2021
Course: Advanced Typography
Instructor: Sean Bacon
Industry: Coffee
Overview: Celestial Coffee is a premium coffee brand specializes in the famous Vietnamese drip coffee technique, known for its richness in taste and caffeine content. The traditional brewing process must be slow and deliberate. For that reason, Celestial Coffee is pre-brewed and packaged in a glass bottle, accommodating the busy modern lifestyle while preserving that traditional richness.
Solution: Celestial coffee's hand lettered logo is inspired by monoline script lettering to strike a balance between elegance and functionality. This is then complemented by Baskerville to enhance the sense of tradition. Monochromatic palette with gold accentuates the classy outlook.
Preliminary Logo Sketches
Label Sketches
Label Digital Variations
Final Variations and Mockups
Final Label Selection
Additional Links