Celestial Coffee

Date: April 2021

Course: Advanced Typography

Instructor: Sean Bacon

Industry: Coffee

Overview: Celestial Coffee is a premium coffee brand specializes in the famous Vietnamese drip coffee technique, known for its richness in taste and caffeine content. The traditional brewing process must be slow and deliberate. For that reason, Celestial Coffee is pre-brewed and packaged in a glass bottle, accommodating the busy modern lifestyle while preserving that traditional richness.

Solution: Celestial coffee's hand lettered logo is inspired by monoline script lettering to strike a balance between elegance and functionality. This is then complemented by Baskerville to enhance the sense of tradition. Monochromatic palette with gold accentuates the classy outlook.

Preliminary Logo Sketches

Label Sketches

Label Digital Variations

Final Variations and Mockups

Final Label Selection

Additional Links

Project Deliverable

Previous
Previous

Resilience Conference

Next
Next

Typographers' Book: Bodoni Ghambattista