Resilience

Date: May 2021

Course: Advanced Typography

Instructor: Sean Bacon

Industry: Conference

Objective: Resilience is an environmental conference modeled after the 2021 United Nations Climate Change Conference (COP26). Hosted by the UK and located in Glasgow, Scotland. From every nation, representatives unite to discuss solutions to tackle the climate crisis.

Solution: Resilience's brand is influenced by shades of red and teal with an emphasis on red to deliver a sense of urgency. Paired with black and white, the palette further adds clarity and balance alongside the vibrancy of the color scheme. The font Politica Cd is chosen for its simplicity and practicality, giving the theme a clear and concise message. The word Resilience and its letterform logo were constructed by use of negative space to portray a sense of commitment and positivity on the future of the global crisis at hand.